2 min read — Published 2 months ago

How to create a winning content strategy for your B2B SaaS

Don't know what to write? Here's to create a solid content strategy.

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Not sure what to write for your blog? Don't worry, we have the solution.

Pro Tip: Aim to write your first 20 blog posts as fast as possible. Over the years we have seen that 20 is a statistically significant number of posts where you will start seeing SEO results within 3 months. Any less and you won't see anything.

The best place to find good content ideas is...your competitor.

Looking at what your competitor is writing about and find content ideas that will surely work for you too.

Find your competitors' keywords in Engyne

List of competitor keywordsList of competitor keywords

To find keywords that your competitor is ranking for, follow these steps:

  1. In the left sidebar, go to Keywords Explorer

  2. Click on Competitor's Keywords and enter the domain of your competitors to fetch keywords that they are already ranking for

  3. Go through the list and save the ones that interest you. If you're just starting out, try to choose keywords with less than 30 KD (Keyword Difficulty).

Do this with 3-4 of your competitors and you will have a list 20-30 of keywords ready to start writing with.

List of saved keywords in EngyneList of saved keywords in Engyne

Pro tip: You can also use "Search By Keyword" if you have some ideas in mind.

Now that we have our content strategy, let's create our first post.


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